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Life in the USA Doing Business Getting Started
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What it Takes to Succeed
While some government agencies, like the Small Business Administration, provide advice and loans to business start-ups, most entrepreneurs are on their own. Those who have the insight and skill to make a business succeed, make money. Those who don't are doomed to fail. The market makes the ultimate decision. It is changeable and unforgiving. Many a retail store has failed because it was on the wrong side of the street, half a block too far from a supermarket, or painted green instead of white. The most clever businessperson cannot predict or control every variable. All business in America involves risk, a risk that never goes away. Many a prosperous business in America has been ruined because of an unfortunate lawsuit, fire, change in the neighborhood, new law on the books or other unpredicted event.
Risk Factors and Luck. In America, people have the freedom to take risks, and
enjoy the potential rewards. Anyone willing to take a great risk, work hard and apply some
creative thinking can succeed in a business, given a little luck. The luck factor is what makes
it interesting.
Next Section: American Attitudes Toward Business Doing Business: Chapter Home
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