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Life in the USA is a complete guide to American life for immigrants and Americans. All materials on this siteCopyright © Elliot Essman 2007. All rights reserved. Home Back Next
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Life in the USA Doing Business Getting Started
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The Human Factor
Customer Service is an important concept in American business today. "Customer Focus" goes one step beyond. Pay close attention to customer service. You're in business for the long haul. If you do a poor job or provide a poor product, you might make more money at first but you will not be laying the groundwork for long term success. In the highly competitive American marketplace, you have to give your customers a reason for coming back to you again and again. Communicate with them. Be there to listen to their needs. You might not speak their language with proper grammar, but if you are genuine in your desire to satisfy the American consumer, you will be repaid with their unending loyalty.
Making your business special in the eyes of your customers is what makes the
business successful. Good displays, well-groomed employees, a neatly maintained store or
office, a friendly attitude toward the customers, good manners on the telephone--all these
factors help a business stand out against its competitors. The philosophy that works best is the
"marketing orientation"--gearing the business to the customer needs, rather than the "sales
orientation," which concentrates on the product or service and then tries to convince people
they need it. An attitude that treats the customer as someone special is the key to success.
Next Section: Legal Considerations Doing Business: Chapter Home
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